21 April — 4 June 2016
Gallery open Tuesday to Saturday 1–7pm and by appointment
Frutta
Via Giovanni Pascoli, 21
00184 Roma, Italy
www.fruttagallery.com
1.
Hidden in plain sight.
The overlooked and undervalued. The thing that’s right in front of you. The thing that seems too big, too simple, too stupid.
Follow your nose, do something big. Do something small. Something simple or dumb as long as you do it.
If all you have is a hammer, everything looks like a nail.
2.
I remember you telling me something you had read somewhere – an interview with a businessman who claimed that he would always hire a lazy person over a diligent one. He reasoned that the lazy person always seeks the easiest and most efficient solution to a problem whereas the eager employee slavishly follows convention.
Perhaps this anecdote has stayed with me for the same reasons that it lodged in your mind? I like it because it combines laziness; in taking the line of least resistance with thinking counterintuitively.
3.
Good question Tamanna,
Here it is – I am here to serve you to the best of my ability, to ensure that you have everything you need to do the very best work. If you need information I will provide it. Better tools, training or coaching? I will provide them. Less direction and more autonomy? I will provide it. I know that your job is to decide what to do and how to do it and then do it. Mine is to use my authority to provide whatever you need and your morale is most important. So I will listen to your complaints, suggestions, and questions and respond to them to your satisfaction or better. I know you want to do the best you can and I will help you to do that.
That is a short speech and I hope it serves you as well as it did me.
Best regards, Ben Simonton
4.
Right Now I Will Stop Planning and Start Producing
I Need to Finish with Full Focus
I Am Working with a Goal and a Purpose
When I’m Done Working Everything Will Be More Fulfilling
I Still Have Many More Steps to Take
5.
You are either at the table or on the menu.
To a balloon everything looks like a pin.